SSC Seminar Series: Alex Mitchell

Mac-Corry Room D411 (Sociology Lounge)
12:00 - 1:00 pm

The Myth of the Moustachioed Marketer? Marketers’ experiences of surveillance
Alex Mitchell, PhD candidate, School of Business, Queen's University

This presentation explores the surveillance aspects of contemporary marketing practices through a discussion of the experiences of marketers. Recent empirical findings suggest marketers feel overwhelmed and unprepared to effectively understand and respond to the growth in available data. Anxiety over a “capabilities gap” may reinforce pre-existing social structures which exacerbate concerns over the surveillant dimensions of marketing activities.

Everyone welcome!